Concentrations

• Business Analytics and Artificial Intelligence

  The business analytics and artificial intelligence concentration prepares you with the tools and techniques you need to succeed in an increasingly data-driven business world. Through coursework that includes statistics, database and spreadsheet technologies, and machine learning techniques, you’ll be equipped to collect, evaluate and use data to help businesses become smarter, more strategic and better stewards of their resources. The program also integrates biblical values into your education, helping you to value people as God does — rather than reduce them to mere data and numbers. As one of the only undergraduate programs of its kind at a Christian university, the concentration offers you a running start into a growing career field, including such roles as business systems analyst, data analyst and business intelligence manager.

• Entrepreneurship
  The world is full of problems to solve, systems to improve and organizations to create. Students who want to bring their ideas to life and integrate creativity with practical business skills will appreciate the hands-on, forward-thinking approach of the entrepreneurship concentration.
• Finance

  The finance concentration provides a foundational understanding on how to effectively and efficiently manage cash flow for a financial institution or organization, including for-profit, nonprofit or government. You will learn the necessary hard and soft skills to be successful in this field, from creating spreadsheets for business finance decisions to skills you need to be an effective leader. Courses — with topics including corporate finance, investments and organizational leadership — are biblically integrated, and will develop your understanding on how to integrate biblical values in an organization’s cash flow management. If you are fascinated by the financial market, detail-oriented and good with numbers, you should consider this concentration to pursue careers such as financial analyst, portfolio manager, financial consultant or research associate.

• Financial Planning

  The financial planning concentration prepares you to be an effective financial adviser to individuals and families seeking to reach their financial goals. On top of your business education, this concentration will give you the financial knowledge you need to coach others on how to manage their finances — from taxes, debt, savings, real estate and retirement planning — and how to develop and implement an integrated financial plan for any individual or family.

  Financial planning is a growing field and becoming increasingly service-oriented. The biblically integrated courses and your understanding of biblical values and stewardship will make you uniquely fit to serve Christian households. You will also gain hands-on, cross-cultural experiences working with organizations that offer services to underserved communities. With this concentration, you will launched into a proven career track as it qualifies you to take the Certified Financial Planner (CFP) examination.

• Management
  The management concentration prepares you to become a strong business leader — someone with the innovation, creativity, critical thinking and people-management skills needed to help build a healthy organization. Through the concentration, you’ll learn about key management functions, including planning, organizing, leading and controlling. You’ll also develop an understanding of leadership principles, ethics, organizational behavior, human resources and other skills, equipping you for a wide range of business management careers in both the public and private sector.

  
  

• Marketing

  The marketing concentration is a hands-on, experience-rich program that prepares you for the exciting and competitive world of marketing. The program’s coursework equips you to be an effective marketer who understands your business’ target audiences using research and then reaches them with strategic advertising, messaging, promotions and other tools. Throughout your time in the concentration, you’ll build a e-portfolio of marketing projects for real-world companies, setting you up for employment success straight out of college.

  
  

• Marketing Management
  The marketing management concentration prepares you to be a well-rounded professional with a solid foundation in both the people-management and marketing aspects of business. With its wide introduction to such areas as organizational behavior, entrepreneurship, global marketing and advertising, the concentration equips you for a variety of leadership roles in small businesses and corporate settings, including such careers as marketing manager, director of brand management, integrated marketing strategist or social evangelist.