The Biola chapter of the Public Relations Student Society of America (PRSSA) offers a myriad of opportunities to help students enhance their education, broaden their network and launch their career in public relations.
6th Street PR, Biola's student-run firm, is an award-winning, nationally affiliated public relations agency that allows students to work on real-world campaigns and build a professional portfolio.
Organizations are increasingly relying on public relations experts to provide strategic communications to their audiences — whether through social media, websites, publications, community outreach or the news media. In Biola’s public relations major, you’ll develop valuable skills in market research, writing and visual design, and gain hands-on experience needed to enter one of the fastest-growing fields for college graduates.
In addition to its strong curriculum, expert faculty members and biblical integration, Biola’s public relations program offers several key advantages:
Public Relations is all about relationships. As a student in Biola's program, you will learn how to create, build and maintain relationships with people on behalf of organizations. You'll learn everything from how to create a strategic PR campaign, to the logistics of developing competitive digital strategies, to the realities of working with local, national and global media organizations. This is all done through the lens of a biblical worldview, informing our perspectives of the value of communication, relationships and people. We believe working in public relations is a sacred calling. Course topics and highlights include:
Many career possibilities in areas like international affairs, government, advertising and non-profit organizations await future graduates of Biola's public relations program.You can expect to transform the world for Jesus Christ through your life and calling in professions such as:
Learning from passionate professors who have remained relevant in the rapidly growing industry, the public relations program teaches students fundamental knowledge and equips us professionally and spiritually to impact the world for Christ.”