Minor in Public Relations
Biola’s public relations minor will provide you with an understanding of the values, philosophy and ethical frameworks that guide the industry of PR. Through courses focused on fundamentals, you'll gain a foundation in understanding the world of public relations, all through the lens of a biblical worldview.
Below are the course requirements for this academic program. In addition to these program-specific requirements, all majors include Biola's traditional undergraduate core curriculum. For more program details, including a sample course sequence, visit Biola's academic catalog.
|PREL 105||Public Relations: History & Foundation|
This course provides an overview of the intent, purpose, and influence of public relations beginning with journalism in the late 1700s, extending into the birth of public relations in the 20th century, and the rise of convergent media in the early 21st century. The course examines the crafting and influence of media messages and understanding and serving of audiences over time. The course examines interplay of journalism and public relations over the decades, exploring also the roots of, and ethical principles underlying, best practices. Students will juxtapose their biblical world-view with ethical decision-making. Grade Mode: A
|PREL 107||Multimedia Channels|
A course providing students an introduction to various channels necessary for companies and organizations to resource in communicating messages for the building of relationships with select audiences. Course content introduces basics in writing for social media for organizations and causes and exposes students to digital strategies and tools as students prepare for careers in various areas of public relations. Students begin the development of their professional online presence as they create the scaffolding for their e-portfolio site. The course serves as a prerequisite to PREL 307. Grade Mode: A
|PREL 111||Introduction to Public Relations|
A survey course in which students explore the nature and process of public relations process as well as methods and professional issues. Public Relations is conceived as the 'overall umbrella' under which come advertising, marketing, promotion, publicity, employee and community relations, and public affairs. In addition to exploring public relations generally, the class addresses both corporate and not-for-profit organizations as well as religious and mainstream operations. Grade Mode: A
|PREL 250||Digital Design Essentials|
|PREL 320||PR Ethics|
Public relations is inherently tied to ethics. This course provides a review of common public relations ethical theories, decision making models and applied practices. Students will be challenged to examine ethical dilemmas and situations in order to effectively provide ethical council as a public relations professional. Legacy, or tradition, communication PR ethics as well as digital and social media ethics will be included in this course. Grade Mode: A
|PREL 350||Crisis Communication & Reputation Management|
A core component to public relations is the ability to effectively manage and guide organizations throughout a crisis. This course introduces students to key crisis communication theories and applied practices. Students explores effective processes to prepare for, respond to and repair reputations after a crisis is experiences. Particular attention will be given to strategies and tactics to engage crisis communication in a digital and social media environment throughout the course. Grade Mode: A
|PREL 410||PR Principles, Law, & Global Influence|
This course is an examination of the legal and global influences that shape public relations. Students will learn core legal frameworks that guide the practice of public relations related to mass media and business. Building on this framework, students will examine organizational principles that are critical for public relations practitioners to understand in order to effectively leverage leadership influence, focusing particularly on the purpose and role of other organizational disciplines like marketing, finance and management in relation to the purpose and role of PR. Finally, students will evaluate global perceptions and practice of public relations in light of political, legal and cultural influences around the globe. Grade Mode: A