Courses | B.S. in Business Administration

Summary

Below are some of the courses you’ll have an opportunity to take as a student in this program. Note: This list is intended to give you a quick glimpse into the program’s academic offerings, and should not be used as a guide for course selection or academic advising. For official program requirements see catalog for details.



General Education

Collection and presentation of business data, central tendency and dispersion measures for business analysis, sampling and inference for confidence intervals and hypothesis testing, business forecasting with simple and multiple regression, index numbers. Notes: Approved for Core Curriculum Math credit. Grade Mode: A.

Major Courses

Macroeconomics: supply and demand analysis, fiscal and monetary policy, money and banking, international trade and the balance of payments. Grade Mode: A.
An introduction to microeconomic analysis. Topics covered include consumer theory, the conduct of firms under competitive or monopolistic conditions, the causes and consequences of various market outcomes, and the role of government in regulating economic behavior. Grade Mode: A.
Financial accounting concepts and techniques essential for all business majors and those seeking to learn the language of business; analyzing and recording transactions; preparation of financial statements; valuation and allocation procedures. Grade Mode: A.
Financial accounting for corporations; analysis of financial statements; international accounting issues; introduction to managerial accounting; product costing and cost allocation procedures; budgetary control and responsibility accounting; analysis and techniques for planning and managerial decision making. Grade Mode: A.
Students will study Information systems, their design, implementation and contribution to management planning, decision-making and control. The impact of information systems on the personal and spiritual lives of students as well as their impact on broader society will also be covered. Students will learn relevant business software applications through hands-on lab assignments. Grade Mode: A.
Presents a conceptual overview of the principles of management. The functions of planning, organizing, leading and controlling are analyzed. The leader's perspective on creating competitive advantage in a global environment is related to the topics of diversity, ethics and social responsibility, human resources, corporate culture and organizational structure. Grade Mode: A.
Provides an understanding of business communication and trains students to become effective written and oral communicators by imparting the fundamentals of style and strategy for typical business documents and developing critical thinking by means of case analysis and analytical reports. It is designed to 1) familiarize students with the techniques, strategies, and forms of writing used in the professional world; 2) teach students to use precise and persuasive language to achieve business goals; and 3) prepare students for communication in the workplace and in other business classes. Notes: Passing this course will satisfy the Crowell School of Business Writing Competency Requirement (WCR). A student must receive a grade of "C" or higher to pass this course. This course must be taken the first semester after the student is admitted into the Crowell School of Business. No substitutions or transfers will be allowed in place of this course. Grade Mode: A.
Students will be introduced to the concepts of business analytics. Topics will include business modeling, optimization techniques, advanced spreadsheet techniques, and data visualization. Grade Mode: A.
This course introduces the student to the various dimensions of the world economy and to the characteristics of foreign countries that are important for economic activity. Topics covered in the course include: 1) the fundamentals of international trade and finance; 2) the role of culture, religion and politics in international business; and 3) the role of multinational corporations in the world economy. Grade Mode: A.
The legal and regulatory environment of business including a survey of the legal system, torts, contracts, employment and labor law, business organizations, administrative law and the regulatory process. Grade Mode: A.
An examination and evaluation of financial decision making in the Corporate environment valuing future cash flows, characterizing risk and return and evaluating options available to firms to finance their operations or fund growth opportunities. Students will learn how to analyze financial data to provide information to management on how to improve the financial performance of their firm. Notes: Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A.
How to determine strategic direction in organizations. Core studies and projects provide practical application of principles, with projects designed to provide actual research experience, with case study approach. Grade Mode: A.

Concentrations

International Business

Exploration of theory and methods for the study of economic and social relations as they impact human values, with emphasis on analytic tools for comparative research and cross-cultural application. Grade Mode: A.
Introduction to the basic elements of modern marketing including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix variables of product, promotion, price, public relations, and place/distribution. Notes: This course is intended for students that do not have marketing or marketing management as a concentration. Grade Mode: A.
This course is an examination of the emerging role of business in missions. The general themes covered in this course include: 1) the theology of business as missions; 2) practical issues related to using business as a vehicle for cross-cultural missions, and 3) specific for-profit business models and case studies. By the end of the course the student will have a better understanding of the opportunities and challenges associated with integrating business and missions. Notes: Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A.
This is the capstone course for the international business majors. Students will be expected to apply principles and skills learned previously into the design of a business plan. Students will learn to identify and screen potential international business ideas, and develop an idea into an opportunity for generating financial, social and spiritual returns. There will also be a focus on career preparation and finishing the E-Portfolio. The student's E-Portfolio must demonstrate completion of the cross-cultural/overseas experience required of all International Business concentration students. Notes: Completion of international experience requirement. Passing this course with a "C" or better will satisfy the Crowell School of Business E-Portfolio Competency Requirement. No substitutions or transfers will be allowed in place of this course. Grade Mode: A.
Exploration of the cross-cultural transition process, focusing on healthy adjustment as a sojourner in a new culture. Attention given to understanding and applying grace to oneself and others, discerning cultural values, conflict styles, social stratification and celebration. Grade Mode: A.
Principles and processes of communicating from one culture to another. Focus on different perceptions, ways of thinking, values, non-verbal expression, language expression and subgroups within a culture as they relate to the media and the message. Notes: See also COMM 472. Grade Mode: A.

Management

Introduction to the basic elements of modern marketing including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix variables of product, promotion, price, public relations, and place/distribution. Notes: This course is intended for students that do not have marketing or marketing management as a concentration. Grade Mode: A.
A study of the relevant ideas and developments in the field of human resource management that permit organizations of all types to improve productivity, quality and service. EEO, staffing, training, compensation and labor relations are all emphasized. Grade Mode: A.
This course explores the increasing power of customers in the new millennium marketplace and the need for organizations to be customer-driven. The course explores rapid advancements in digital business technology and the capabilities of customer database software that enable firms to differentiate customers by value and anticipate best and most valuable customer's needs. Grade Mode: A.
An examination and evaluation of personal and organizational leadership principles with practical application in contemporary leadership and management settings. Students will develop their ability to lead change productively. Students will study servant leadership, modeled by Jesus and learn how to apply servant leadership within organizational functions and environments. Grade Mode: A.
As the capstone for management concentration students, this course will explore advanced and current topics in management. Students will complete an academic service learning project, field study, or other experiential projects related to their future career interests. Students will complete an E-Portfolio including career preparation materials, demonstrate the ability to apply the principles and practice of ethical and responsible business behaviors consistent with Biblical leadership models. Notes: Passing this course with a "C" or better will satisfy the Crowell School of Business E-Portfolio Competency Requirement. No substitutions or transfers will be allowed in place of this course. Grade Mode: A.

Marketing Application

Introduction to the basic elements of modern marketing including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix variables of product, promotion, price, public relations, and place/distribution. It is designed to facilitate primary and secondary research to complete a target market project. Notes: No substitutions or transfers will be allowed in place of this course. This course is intended for Marketing and Marketing/Management concentration students. Grade Mode: A.
Understanding the role of marketing research in management decision-making. Project approach to the marketing search process of secondary research, focus groups and survey preparation, collection and analysis. Preparation of written research reports. Grade Mode: A.
A practical approach to understanding and implementing marketing strategies as applied to the business sector. Special attention will be given to examination of various marketing employment positions including analysis of the following subjects: purchasing, negotiating, marketing research, market segmentation, personal selling, sales management, promotion and ethics in the business to business marketing environment. Grade Mode: A.
Examination and evaluation of the principles of basic marketing as applied to the non-profit sector. Philosophy of non-profit marketing and its practical application will be utilized through individual student projects. Specific marketing strategies will relate to churches, social service organizations, foundations and other designated non-profit organizations. Grade Mode: A.
As the capstone course for marketing majors only, (to be taken the last spring of college) emphasis will be placed on exploring a holistic approach to the marketing decision making process through working with local, real world clients in a group marketing project. There will also be a focus on career preparation such as choosing an industry, developing LinkedIn pages, preparing resumes, sharpening interviewing skills and finishing E-Portfolio. Notes: Passing this course with a "C" or better will satisfy the Crowell School of Business E-Portfolio Competency Requirement. No substitutions or transfers will be allowed in place of this course. Grade Mode: A.

Marketing Management

Introduction to the basic elements of modern marketing including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix variables of product, promotion, price, public relations, and place/distribution. Notes: This course is intended for students that do not have marketing or marketing management as a concentration. Grade Mode: A.
Understanding the dynamics of human interactions and developing effective problem solving through sound communications; leadership, management or conflict, change and innovation; business ethics and societal relationships. Notes: Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A.
Introduction to the role of Promotion and Advertising as currently used for products, services, ideas and events. Understanding of the promotion mix including public relations, publicity, and sales promotion. Grade Mode: A.
This course covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Relationships are explored between conscious and unconscious factors influencing consumers. Specific topics include perception, attitudes, customer value and satisfaction, motivation, personality, consumer culture, group influence, consumer decision-making perspectives, switching behavior, and consumer loyalty. Grade Mode: A.
As the capstone for marketing management concentration students, this course will explore advanced and current topics in both marketing and management. Students will complete an academic service learning project, field study, or other experiential projects related to their future career interests, develop an E-Portfolio including career preparation materials, research and write a marketing plan, and examine their own calling to integrate their faith in Jesus Christ to their future career. Notes: Passing this course with a "C" or better will satisfy the Crowell School of Business E-Portfolio Competency Requirement. No substitutions or transfers will be allowed in place of this course. Grade Mode: A.

Business Analytics

Introduction to the basic elements of modern marketing including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix variables of product, promotion, price, public relations, and place/distribution. Notes: This course is intended for students that do not have marketing or marketing management as a concentration. Grade Mode: A.
Understanding the dynamics of human interactions and developing effective problem solving through sound communications; leadership, management or conflict, change and innovation; business ethics and societal relationships. Notes: Business Administration minors should see Crowell School of Business to add the course. Grade Mode: A.
This course will continue to prepare students for a career in business analytics. Using case studies, students will synthesize and apply a variety of business analysis methodologies. Students will learn needed database concepts, data mining methods, and other digital technologies needed to work with large, unstructured data sets. Grade Mode: A.
As the capstone for Business Analytics concentration students, this course will explore advanced and current topics in the use of data for business decision-making. Students will complete an academic service learning project, field study, or other experiential project related to their future career interests; complete an E-Portfolio including career preparation materials; and demonstrate their ability to apply the principles and practice of ethical and responsible management of data. Notes: Passing this course with a "C" or better will satisfy the Crowell School of Business E-Portfolio Competency Requirement. No substitutions or transfers will be allowed in place of this course. Grade Mode: A.
Introduction to computer hardware and software. Problem solving methods. Elementary concepts of algorithm development. C++ programming. Lecture/Lab Hours: Three hours lecture, one hour lab. Grade Mode: A.

Financial Management

Introduction to the basic elements of modern marketing including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix variables of product, promotion, price, public relations, and place/distribution. Notes: This course is intended for students that do not have marketing or marketing management as a concentration. Grade Mode: A.
An examination and evaluation of personal and organizational leadership principles with practical application in contemporary leadership and management settings. Students will develop their ability to lead change productively. Students will study servant leadership, modeled by Jesus and learn how to apply servant leadership within organizational functions and environments. Grade Mode: A.
Principles for the individual investor; tests of a sound investment, information sources; types of stocks and bonds; mechanics of purchase and sale. Grade Mode: A.
Advanced analysis of the management of long-term assets, debt and equity, including capital acquisitions. Some attention to shorter term management of inventory and payables. Grade Mode: A.
As the capstone for management concentration students, this course will explore advanced and current topics in management. Students will complete an academic service learning project, field study, or other experiential projects related to their future career interests. Students will complete an E-Portfolio including career preparation materials, demonstrate the ability to apply the principles and practice of ethical and responsible business behaviors consistent with Biblical leadership models. Notes: Passing this course with a "C" or better will satisfy the Crowell School of Business E-Portfolio Competency Requirement. No substitutions or transfers will be allowed in place of this course. Grade Mode: A.

Financial Planning

Introduction to the basic elements of modern marketing including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix variables of product, promotion, price, public relations, and place/distribution. Notes: This course is intended for students that do not have marketing or marketing management as a concentration. Grade Mode: A.
This course will teach students the process of formulating, implementing, and monitoring financial decisions into an integrated plan that guides an individual or family to achieve their financial goals. A strong emphasis will be placed on formulating financial goals that are consistent with Biblical truth. Notes: BUSN 220 or knowledge of spreadsheets is required prior to enrolling. Grade Mode: A.
This course focuses on the components of estate planning which include property titling mechanisms, tax implications, types of trusts, wealth transfer strategies, and postmortem estate planning techniques. Throughout the course, the student will develop a comprehensive, biblical perspective of wealth within the context of estate planning and wealth transfer. Grade Mode: A.
This course provides detailed coverage on the taxation of individuals and businesses, as well as the principles of risk and insurance. These topics will be analyzed through both an economic and biblical lens. Grade Mode: A.
Principles for the individual investor; tests of a sound investment, information sources; types of stocks and bonds; mechanics of purchase and sale. Grade Mode: A.
This course synthesizes the principles and practices of financial planning. Students will create a comprehensive financial plan that considers the fundamentals of financial planning, risk management, income tax, retirement, employee benefits, investment, and estate planning. Students will also integrate biblical principles of leadership, discipleship, stewardship, decision-making, question-asking, and goal-setting involved in the financial planning process. Grade Mode: A.

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