Concentrations

Business Analytics and Artificial Intelligence
The business analytics and artificial intelligence concentration prepares you with the tools and techniques you need to succeed in an increasingly data-driven business world. Through coursework that includes statistics, database and spreadsheet technologies, and machine learning techniques, you’ll be equipped to collect, evaluate and use data to help businesses become smarter, more strategic and better stewards of their resources. The program also integrates biblical values into your education, helping you to value people as God does — rather than reduce them to mere data and numbers. As one of the only undergraduate programs of its kind at a Christian university, the concentration offers you a running start into a growing career field, including such roles as business systems analyst, data analyst and business intelligence manager.
Entrepreneurship
The world is full of problems to solve, systems to improve and organizations to create. Students who want to bring their ideas to life and integrate creativity with practical business skills will appreciate the hands-on, forward-thinking approach of the entrepreneurship concentration.
Finance
Management
The management concentration prepares you to become a strong business leader — someone with the innovation, creativity, critical thinking and people-management skills needed to help build a healthy organization. Through the concentration, you’ll learn about key management functions, including planning, organizing, leading and controlling. You’ll also develop an understanding of leadership principles, ethics, organizational behavior, human resources and other skills, equipping you for a wide range of business management careers in both the public and private sector.
Marketing
The marketing concentration is a hands-on, experience-rich program that prepares you for the exciting and competitive world of marketing. The program’s coursework equips you to be an effective marketer who understands your business’ target audiences using research and then reaches them with strategic advertising, messaging, promotions and other tools. Throughout your time in the concentration, you’ll build a e-portfolio of marketing projects for real-world companies, setting you up for employment success straight out of college.
Marketing Management
The marketing management concentration prepares you to be a well-rounded professional with a solid foundation in both the people-management and marketing aspects of business. With its wide introduction to such areas as organizational behavior, entrepreneurship, global marketing and advertising, the concentration equips you for a variety of leadership roles in small businesses and corporate settings, including such careers as marketing manager, director of brand management, integrated marketing strategist or social evangelist.

Finance Concentration

The Finance concentration offers two distinct tracks: Corporate Finance and Financial Planning, allowing students to tailor their education to their career goals.

Corporate Finance Track

Students who choose the Corporate Finance track are prepared for careers such as financial analyst, research associate, or portfolio manager. This track develops strong analytical and strategic decision-making skills for work in corporations, nonprofits, and government organizations.
Financial Planning Track

The Financial Planning track fulfills the educational requirements for the Certified Financial Planner (CFP®) credential and positions graduates for careers in wealth management and financial advising. The curriculum meets CFP® education standards and equips students to serve individuals and families with excellence and integrity.

Across both tracks, students gain a foundational understanding of how to effectively and efficiently manage cash flow within financial institutions and organizations — whether for-profit, nonprofit, or governmental. Coursework covers topics such as corporate finance, investments, and organizational leadership, while integrating biblical principles that shape ethical and redemptive financial decision-making.

Students develop both technical skills — including financial modeling, spreadsheet analysis, and investment evaluation — and professional skills such as communication, leadership, and strategic thinking.

If you are fascinated by financial markets, detail-oriented, and enjoy working with numbers, this concentration can prepare you for careers including financial analyst, portfolio manager, financial consultant, wealth advisor, or research associate.

Additional Learning Opportunities

Beyond the classroom, students can deepen their experience through:

Student Investment Fund — Designed for students interested in asset management, investment analysis, and financial stewardship through hands-on real portfolio management experience.
Biola Financial Planning Association — A student organization equipping future financial planners and wealth managers by integrating professional preparation with biblical stewardship.

This concentration prepares you not only to excel in the financial industry, but to lead with competence, conviction and Christ-centered purpose.

Finance Concentration

Additional Learning Opportunities

You may also be interested in

B.S. in Accounting

B.S. in Business Management

Master of Business Administration (MBA)

Minor in Applied Statistics and Data Science

Minor in Business Administration

Minor in Business Analytics and Artificial Intelligence

Minor in Entrepreneurship

Minor in Financial Planning

Minor in International Relations

Minor in Mathematics

Minor in Pre-Law

Academics

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