I recently watched a disturbing video. A camera caught the head of a certain political organization; we’ll call him Lucius, attempting to convince a packed auditorium about the reality of moral law. Specifically, Lucius appealed to a real moral law above and beyond culture to argue against a right to homosexual marriage. What struck me most was less of what he said and more how he said it. Lucius taunted the crowd relentlessly, hurling insults like hand grenades. People often argue against moral reality by appealing to moral reality (e.g., there can’t be absolutes because look at out how absolutely wrong the crusades and inquisitions were!). But there is an equal and opposite inconsistency, namely, arguing for moral reality while breaking the very morality we are defending (e.g., real morals like ‘love your neighbor’ exist, you ignoramus!). In other words, Lucius’ problem was that he did not argue his worldview as if his worldview were actually true. No matter what he said, the way in which he said it made it seem like morals like love and respect were not to be taken seriously after all. The medium refuted the message.