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Explore our Certifications and Courses
Master cutting-edge digital marketing and soft skills — Google ads, social media marketing, SEO, content marketing and more. Choose your certification level or mix tracks for a custom learning path. Dual DMI + DMI credentials included.
DMI PRO + AMERICAN MARKETING ASSOCIATION
Certified Digital Marketing Professional
30 Hours Online • AMA + DMI Dual Certification • Comprehensive Level • 3 Hour Exam
Two marketing powerhouses, one game-changing course. Get all the power of DMI partnered with the American Marketing Association. Master PPC to SEO, Content to Video, Social, Analytics and more from global leaders.
What You Will Learn
Introduction to Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) with Google Ads
YouTube and Display Advertising
Email Marketing
Website Optimization
Analytics Using Google Analytics
Digital Marketing Strategy
$1,442
$2,060
30% Off
DMI ESSENTIALS + AMERICAN MARKETING ASSOCIATION
Certified Digital Marketing Associate
6 Hours Online • AMA + DMI Dual Certification • Associate Level Certification • 1 Hour Exam
Jumpstart your career. With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.
What You Will Learn
Foundations of Digital
Web and Email
Social Media
Social Customer Service
Challenges and Risks
The Digital Mindset
$312
$445
30% Off
Test your digital marketing skills in just 15 minutes—free! Discover your level and find out where you need to grow!
DMI TRACKS + AMERICAN MARKETING ASSOCIATION
DMI Track Courses
7-14 Hours Online • AMA + DMI Dual Certification • Associate Level Certification • 1 Hour Exam
Master cutting-edge digital marketing and soft skills — Google ads, social media marketing, SEO, content marketing and more. Choose your certification level or mix tracks for a custom learning path. Dual DMI + DMI credentials included.
Content Marketing
10 Hours Online • Short Course
Craft your social media messaging to attract visitors, celebrate your brand story, optimize keywords and channels, and measure.
$375
$535
30% Off
Data and Web Analytics
10.5 Hours Online • Short Course
Sharpen your analysis by mastering Data Analytics, Reporting, Data Management, and Security best practices, plus learn how to configure both GA4 and Universal Analytics.
$312
$445
30% Off
eCommerce
11 Hours Online • Short Course
Our popular interactive short course covering UX design principles, Conversion Rate optimization, Customer Experience (CX) and eCommerce funnel management.
$312
$445
30% Off
Social Media Marketing
11 Hours Online • Short Course
Short course providing rapid exploration of today’s social media landscape. Learn brand storytelling, persona targeting, community building, social analytics and more. Perfect intro.
$312
$445
30% Off
UX and Web Design
11 Hours Online • Short Course
Learn the principles of brilliant design and UX in this interactive short course. Learn to tie creative messaging, graphics, and user testing all together to deliver a fully optimized website.
$312
$445
30% Off
Search Engine Optimization (SEO)
9 Hours Online • Short Course
Rank your site on Google. From technical SEO, content strategy, mobile optimization and building quality backlinks, this interactive short course delivers a rapid overview of getting your site noticed.
$312
$445
30% Off
Paid Media (PPC)
10 Hours Online • Short Course
This interactive short course covers PPC fundamentals including the importance of keyword strategy, Google Ads campaign optimization bidding strategy and budget management.
$312
$445
30% Off
Email Marketing
11 Hours Online • Short Course
Learn the secrets of brilliant email. Deliver the right message and subject line at the right time. This short course also teaches subscriber management, mobile optimization and data security.
$312
$445
30% Off
Digital Display
7 Hours Online • Short Course
Learn how to set up a display campaign in this fun interactive short course. Understand the principles of graphic design, budget management and how to test different creative.
$312
$445
30% Off
Customer Experience (CX)
8 Hours Online • Short Course
This popular short course covers the importance of Customer Experience Management. From gathering feedback to delivering customer service, learn to manage the full CX for your organization.
$312
$445
30% Off
Digital Strategy
11 Hours Online • Short Course
Discover the fundamentals of a digital marketing strategy, understand how to build, plan, executive and optimize a digital marketing strategy that focuses on the customer and your brand.
$312
$445
30% Off
Advanced AI for Digital Marketing
8 Hours Online • Short Course
This advanced course is distinguished by its comprehensive and practical focus on applying AI across digital marketing disciplines. It offers in-depth coverage of how AI can be integrated to optimized targeted activities within core areas like SEO, social media, paid advertising, and content creation.
$627
$895
30% Off
Leadership & Management
9 Hours Online • Short Course
Improve your professional, managerial, and leadership skills and learn how to manage conflict and crises.
$312
$445
30% Off
Advanced Digital Strategy
8 Hours Online • Short Course
Drive measurable business outcomes by mastering advanced digital strategies, including AI-driven decision-making, data-driven planning, and marketing budget optimization.
$375
$535
30% Off
Why Choose Biola + DMI?
Flexible Options
Online courses are tailored for beginners, professionals and career switchers. Finish weekly coursework on a schedule that works for you — with asynchronous classes offered in bite-sized modules.
Expert-Led
Learn the latest skills from globally recognized industry experts. With program content updates in real-time, you’ll learn the most up-to-date and relevant skills and strategies in the digital marketing world.
Community
Build a network to share insights, collaborate and grow professionally. Connect virtually with digital marketing peers from Biola on LinkedIn. Stay tuned for special digital marketing events.
DMI Membership
Unlock 2000k+ professional and practical resources including toolkits, templates, webinars and walkthroughs developed by top industry experts to enhance your work, stay relevant and get inspired.
Global Standards by Industry Leaders
The Global Industry Advisory Council (GIAC) — featuring experts from top brands like Google, Coca Cola, Meta, IBM, The Economist, HubSpot and others — ensures DMI courses reflect latest developments, trends and best practices in the industry.
Certifications That Employers Value
Fast-Track Your Career with DMI Certification
Add a globally recognized credential to your resume and unlock higher salaries, promotions or a new digital marketing career.
74%
Get Rewarded
Of graduates report a salary increase (74%), 22% average boost (DMI Alumni Survey 2024)
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV (DMI Chief Marketing Officer Survey 2024)
44%
Get Promoted
of graduates get promoted within 12 months. 73% credit DMI Certification for their promotion (DMI Alumni Survey 2024)
Frequently Asked Questions
How many hours a week should I expect to spend on the Certified Digital Marketing Professional program?
The Certified Digital Marketing Professional program consists of approximately 28 hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. On average, students finish the program in 8-10 weeks, spending about 3-4 hours per week.
What does a dual certification mean?
Dual certification means that upon completing the Certified Digital Marketing Professional program, you will earn two globally recognized credentials:
AMA Professional Certified Marketer® (PCM) in Digital Marketing from the American Marketing Association
Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute
What do I need to know about the certification exam?
The assessment is a 3 hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats). The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. The examination fee is included in the course price though additional fees apply for retakes if you do not pass on your first attempt.
What is the refund policy?
We want you to be confident in your investment. If you change your mind or are not satisfied with your purchase, you may request a full refund within 14 days of the purchase date—provided you have not yet completed your Digital Marketing Institute (DMI) certification.
To request a refund, please contact us at digital.certifications@biola.edu with your name, purchase details, and reason for the request.
Please note: Refunds will not be issued after certification has been received or beyond the 14-day window.
Are there any prerequisites for enrolling in the courses?
No formal prerequisites are required for most courses. However, a basic understanding of marketing concepts and digital tools can be helpful. The courses are designed for beginners, professionals and career switchers alike.
How do I access the course materials and resources?
Upon enrollment, you’ll gain access to the DMI learning platform, which houses all course materials such as videos, readings, and interactive modules. You’ll also unlock DMI’s membership resources, including toolkits, templates and webinars. If you have any questions about registration, please contact digital.certifications@biola.edu
What support is available if I need help during the course?
The DMI offers chat and email support along with the DMI community forum, webinars, micro- video lessons, e-book guides, blog articles, and podcasts. DMI email support is info@digitalmarketinginstitute.com.
How does the DMI membership benefit me?
DMI membership provides access to over 2,000 professional resources, including toolkits and templates, webinars and walkthroughs from industry experts. These tools help you enhance your skills, stay current with industry trends, and apply practical solutions in your work.
Questions? Email digital.certifications@biola.edu.
