Biola University’s first-ever Tweet Hunt combined a favorite activity with new technology and caused a commotion at Biola during Founders Week, February 22-26. Students anticipated “tweets” each day for the twitter-based scavenger hunt and were seen running across the busy campus after receiving twitter updates with a clue leading them to prizes.
Infusing historical facts into each twitter clue encouraged students to brush up on their Biola history. With prizes such as an iPod nano, Starbucks gift cards and Biola gear, it’s no surprise students were enthusiastic to participate. Whittier Daily News featured the Biola festivities and Tweet Hunt in the article, “Biola Celebrates its 102nd Anniversary,” published Saturday, February 28, 2010.
“And since then [Biola’s centennial], there's been no stopping the momentum behind Founders' Week, which the private Christian university just capped off Saturday with a mix of the old traditions and new events, including a "Third Half Party," "Tweethunt" and the family friendly Biola Fest,” read the article.
Students hope Biola adopts the Tweet Hunt as a new annual tradition. Freshman Jon Marcu won three of the week’s eight available prizes including the culmination of a week’s accolades – the Biola egg! When asked if he would like to see the Tweet Hunt happen again, he answered with an enthusiastic, “Definitely.”
The Tweet Hunt successfully incorporated social media and new technology, one of Biola’s new initiatives, into Founders Week, which also took a blast to the past with traditional events such as “Third Half Updated” and “Biola Fest.” Current students were able to mingle with alumni and see what life at Biola was like in years past.
Read the full Whittier Daily News article, “Biola University Celebrates its 102nd Anniversary.”
Written by Jenna Bartlo, Media Relations Coordinator. Jenna can be reached at (562) 777-4061 or through email at firstname.lastname@example.org.