Rachel Bodell
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Rachel Bodell

Associate Professor of Management Marketing

DepartmentCrowell School of Business
Biola AffiliationsFaculty
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Documents

CV Document (PDF)

Degrees

  • DBA, University of Manchester
  • M.S., Marketing Management, EDHEC Business School
  • B.S., International Business, Azusa Pacific University

Member of

Biography

Dr. Rachel Bodell holds three degrees from three countries — the U.S., France, and England. Her publications, research, and teaching expertise are in the areas of branding, experiential learning, and ethical marketing strategies. She has gained industry experience in healthcare information technology, cosmetics, and hospitality while working for Estée Lauder, CompuGroup Medical AG, and Red Robin Gourmet Burgers. She is a 2023 faculty advisor for the American Marketing Association (AMA) International Collegiate Competition and a reviewer for the 2024 American Marketing Association (AMA) Public Policy Conference.

Awards

  • Nominated for a Community Engagement Award––Azusa Pacific University––(2018)
  • Nominated for a Service-Learning Cornerstone Award––Azusa Pacific University––(2017)
  • Favorite Marketing Professor of the Year Award––Azusa Pacific University––(2015-2016)
  • Excellence in Teaching Award–Sigma Alpha Pi, The National Society of Leadership and Success–– (2016)
  • 5 Years of Service Recognition & Appreciation Award–– Azusa Pacific University–– (2016)

Publications

  • Bodell, R. (2023). Chapter 16: The Significance of Brand and Identity. In M. Wm. Cawman and P. Fine-Skalnik (Eds). Global Business and Marketing Strategy, Integrative Workbook of Exercises and Case Studies. Preliminary Edition. Pgs. 289-305. San Diego: Cognella Academic Publishing.
    Bodell, R. (2023). Case Study I: Brand Innovation Lessons from Burberry, A Pioneer in Digital Luxury. In M. Wm. Cawman and P. Fine-Skalnik (Eds). Global Business and Marketing Strategy, Integrative Workbook of Exercises and Case Studies. Preliminary Edition. (pgs. 306-313)
  • Bodell, R. (2023). Bible in a Year (The Story) Podcast. Spotify and Apple Podcasts: https://open.spotify.com/show/... https://podcasts.apple.com/us/...
  • Bodell, R. (2022). The method efficacy and outcomes of a marketing service-learning project on the integration of faith-related perspectives into the lives of undergraduate student. Christian Higher Education, 21(1-2), 31-57.
  • Sharpe, R. (2009). On the presidential docket: Technology healthcare. Round-Up Magazine, Technology.
  • Sharpe, R. (2009). Electronic prescribing. Round-Up Magazine, Technology.
  • Sharpe, R. (2008). Lowering health care costs, city wide medical records network improves health cost effectively. Yakima Valley Business Journal.

Presentations

  • American Marketing Association + Public Policy Conference. “The Golden Hour of Marketing, Reframing Marketing for Social Change in the Wake of #BLM, #MeToo, and #Covid19,” June, 2021.
  • Liberal Arts Lilly Conference, Azusa Pacific University. “Actively Constructing a “Character and Customs” Perceptual Map for Ethical Marketing in the wake of social, political, and medical crisis and unrest,” May, 2021.
  • APU Alumni Academy YouTube Channel. “The Evolution of Ethical Marketing in the Fashion and Beauty Industry,” May, 2021.
  • Global Marketing Conference, Seoul, South Korea. “An Exploratory Study of Luxury Fashion Brand Handbag Consumers: Does it Pay to Be Good to Animals?” July, 2012.

Courses

  • Consumer Behavior
  • Current Topics in Marketing
  • Global Marketing Management
  • International Business
  • International Marketing
  • Marketing from the Management Perspective
  • Marketing Strategy
  • Principles of Marketing
  • Sales and Sales Management
  • Social Media, SEO, and Digital Strategies
  • Sources of Innovation

    Areas of Expertise for Media Interviews

    • Ethical Marketing in Fashion and Beauty Industry
    • Ethical Consumerism
    • Theology of Marketing
    • Organizational Culture and Values
    • European Study Abroad
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