DepartmentCrowell School of Business
Biola AffiliationsFaculty
Social Media



  • DBA, University of Manchester
  • M.S., Marketing Management, EDHEC Business School
  • B.S., International Business, Azusa Pacific University


Dr. Rachel Bodell comes to Biola University holding three degrees from three countries — the U.S., France and England. Her research and teaching expertise are in the arenas of organizational and personal value assumptions and ethical marketing strategies. Before her time at Biola, she gained industry experience including healthcare information technology, cosmetics and hospitality — she has worked for companies such as Estée Lauder, CompuGroup Medical AG and Red Robin Gourmet Burgers in areas ranging from business development and marketing to sales, training and customer service. She is also a wife, a mom of two girls and a miniature Goldendoodle named Cooper. She has an online upcycling commerce business through Poshmark and is an advisor to a new School of Innovation and Management (SIM) in Vietnam.


  • Nominated for a Community Engagement Award––Azusa Pacific University––(2018)
  • Nominated for a Service-Learning Cornerstone Award––Azusa Pacific University––(2017)
  • Favorite Marketing Professor of the Year Award––Azusa Pacific University––(2015-2016)
  • Excellence in Teaching Award–Sigma Alpha Pi, The National Society of Leadership and Success–– (2016)
  • 5 Years of Service Recognition & Appreciation Award–– Azusa Pacific University–– (2016)


  • Bodell, R. (2023). Bible in a Year (The Story) Podcast. Spotify and Apple Podcasts:
  • Bodell, R. (2022). The method efficacy and outcomes of a marketing service-learning project on the integration of faith-related perspectives into the lives of undergraduate student. Christian Higher Education, 21(1-2), 31-57.
  • Sharpe, R. (2009). On the presidential docket: Technology healthcare. Round-Up Magazine, Technology.
  • Sharpe, R. (2009). Electronic prescribing. Round-Up Magazine, Technology.
  • Sharpe, R. (2008). Lowering health care costs, city wide medical records network improves health cost effectively. Yakima Valley Business Journal.


  • American Marketing Association + Public Policy Conference. “The Golden Hour of Marketing, Reframing Marketing for Social Change in the Wake of #BLM, #MeToo, and #Covid19,” June, 2021.
  • Liberal Arts Lilly Conference, Azusa Pacific University. “Actively Constructing a “Character and Customs” Perceptual Map for Ethical Marketing in the wake of social, political, and medical crisis and unrest,” May, 2021.
  • APU Alumni Academy YouTube Channel. “The Evolution of Ethical Marketing in the Fashion and Beauty Industry,” May, 2021.
  • Global Marketing Conference, Seoul, South Korea. “An Exploratory Study of Luxury Fashion Brand Handbag Consumers: Does it Pay to Be Good to Animals?” July, 2012.


  • Consumer Behavior
  • Current Topics in Marketing
  • Global Marketing Management
  • International Business
  • International Marketing
  • Marketing from the Management Perspective
  • Marketing Strategy
  • Principles of Marketing
  • Sales and Sales Management
  • Social Media, SEO, and Digital Strategies
  • Sources of Innovation

    Areas of Expertise for Media Interviews

    • Ethical Marketing in Fashion and Beauty Industry
    • Ethical Consumerism
    • Theology of Marketing
    • Organizational Culture and Values
    • European Study Abroad
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