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Courses | M.A. in Public Relations and Reputation Management

Below are some of the courses you'll have an opportunity to take as a student in this program. Take a look at the list below to get an idea of the types of available courses. Also, be sure to review the official program requirements in the Biola University catalog.

Note: This list is intended to give you a quick glimpse into the program's academic offerings, and should not be used as a guide for course selection or academic advising.

Core Courses

This course provides an introductions to the fundamentals of public relations including the historical context for the discipline, an overview of the public relations process, and a foundation for public relations functions within organizational settings, key legal considerations, global influences on the practice of PR, and an analysis of the future of the industry.

This course provides an overview of the theoretical foundations that support public relations including areas such as models for public relations, media theories, ethical frameworks, persuasive engagement, organization/public relationships theories, and crisis communication. Additionally, students will analyze how theory supports management practices and strategies within public relations.

Public relations related to campaign development and management, effective leadership principles, organizational systems, strategic decision making and forecasting.

Students will learn fundamental theories, tools and strategies to leverage digital media on behalf of organizations. The course will introduce principles of social media, digital analytics, and paid placement with the goal of students creating integrative plans for clients in a virtual environment.

This course provides an overview of ethical and methodological considerations for public relations research, using both qualitative and quantitative approaches. Students will learn standards and practices to design research projects, gather quality data, and analyze information to make effective decisions and recommendations in an organizational setting.

As an industry dedicated to relationships and people, ethics play a critical role in public relations. This course challenges students to critique and evaluate ethical theories and systems within public relations, ultimately creating a ethical-decision making model that is reflective of both public relations global ethics as well as their worldview values and beliefs.

This culminating experience for students requires the completion of a project that reflects their learning throughout the program. Working with an organization, students will complete a public relations project that addresses a problem or opportunity faced by the organization. Additionally, students will provide an analysis and critique of the project, reviewing it through the lens of their worldview, public relations philosophy, and ethical obligations.

This integration seminar will focus on ethics and leadership in light of what it means to be called to the industry of public relations. Attention will be given to the way our theological and social ideologies of calling and meaningful work influence habits of the heart and soul, as well as professional implications for practice.

The course will explore the place of work within God's kingdom program for history. The contours and major movements in God's program to rule the creation will provide the context for identifying the biblical understanding of the purpose and nature of work in the present age. These major movements include the pattern of work in the initial created order, patterns of work within the theocratic society of Israel, and finally work redeemed in the truth of Jesus Christ for the present age. Special attention will be given to the place of work in the believer's spiritual formation as the source for being a leader for Christ in the workplace. Grade Mode: A.


Concentrations

Media Ethics

Select two courses from the following:

Exploring influence in the marketplace of public opinion, this course examines the philosophical and ethical framework that guides journalistic practices. Students will gain an understanding of the foundations that gave rise to the current media landscape and the sense of purpose that drives Christian journalists.

This course explores practices and theory for media relations initiatives, exposing students to global influences, ethics, and strategies that guide effective relationship building between organizations and journalists. Students will learn tools and systems to effectively reach a variety of media outlets and mediums.

This course addresses current trends or issues that are most relevant to the field in a given term. The course will cover emerging topics that are shaping the discipline and influencing future leadership within public relations.

Leadership

Select two courses from the following:

This course focuses on the development of managerial skills to enhance personal and organizational effectiveness. Students will examine and critique academic articles, professional literature and business cases related to personal and organizational productivity, operations management, human behavior in organizations, leadership and general management. Students will be required to reflect deeply upon the meaning of managerial effectiveness and will further be expected to challenge their own practices in light of these lessons. Special attention will be placed on the development of one's personal faith and a Biblical perspective of management. Grade Mode: A.

This course is designed to teach students how to create and manage change for productivity, through individual and group leadership. Students will study traditional and cutting-edge methods for initiating and supporting innovation in new and existing organizations, as well as pitfalls to avoid. The crucial role of leadership in the change process will be examined, and opportunities for experience in innovation and change will be made part of class time and assignments. Students will also study significant variables that influence organizations and individual effectiveness necessary for developing effective leadership in the contemporary workforce while examining the role of change from a Biblical perspective. Grade Mode: A.

This course provides a foundation for issues, risk, and crisis management on behalf of organizations. Students will learn both the theoretical foundations that support crisis and reputation management as well as practical strategies and best-practices for managing issues that impact organizations, developing skills to rebuilt trust and credibility.

This course explores practices and theory for media relations initiatives, exposing students to global influences, ethics, and strategies that guide effective relationship building between organizations and journalists. Students will learn tools and systems to effectively reach a variety of media outlets and mediums.

This course addresses current trends or issues that are most relevant to the field in a given term. The course will cover emerging topics that are shaping the discipline and influencing future leadership within public relations.

Strategic Communication

Select 6 credits from the following:

This course provides a foundation for issues, risk, and crisis management on behalf of organizations. Students will learn both the theoretical foundations that support crisis and reputation management as well as practical strategies and best-practices for managing issues that impact organizations, developing skills to rebuilt trust and credibility.

This course explores practices and theory for media relations initiatives, exposing students to global influences, ethics, and strategies that guide effective relationship building between organizations and journalists. Students will learn tools and systems to effectively reach a variety of media outlets and mediums.

This course addresses current trends or issues that are most relevant to the field in a given term. The course will cover emerging topics that are shaping the discipline and influencing future leadership within public relations.

Digital Management

Select 6 credits from the following:

This course provides a foundation for issues, risk, and crisis management on behalf of organizations. Students will learn both the theoretical foundations that support crisis and reputation management as well as practical strategies and best-practices for managing issues that impact organizations, developing skills to rebuilt trust and credibility.

This course addresses current trends or issues that are most relevant to the field in a given term. The course will cover emerging topics that are shaping the discipline and influencing future leadership within public relations.

Using analytics and research methods as a foundation to develop campaign initiatives, this course advances students' understanding of digital public relations in the areas of strategy development, management, and effective engagement. Students will create a comprehensive campaign initiative for a client that integrates the latest tools and industry standards across social media, SEO and Digital Strategy.

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