The Crowell School of Business is pleased to announce the launch of our new concentration in Business Analytics, which will begin this fall. The business analytics concentration prepares you with the tools and techniques you need to succeed in an increasingly data-driven business world. Through coursework in analytics, statistics and organizational behavior, you’ll be equipped to collect, evaluate and use data to help businesses become smarter, more strategic and better stewards of their resources. The program also integrates biblical values into your education, helping you to value people as God does — rather than reduce them to mere data and numbers. As one of the only undergraduate programs of its kind at a Christian university, the concentration offers you a running start into a growing career field, including such roles as business systems analyst, data analyst and business intelligence manager.
The job market for business analytics is in a high growth state, with graduates from analytics programs increasingly in demand. You can see for yourself by looking at these articles from Harvard Business Review, Fortune and McKinsey, or by searching for current analytics jobs. If you want more details about the program or have questions, please contact Dr. David Bourgeois, the chair of the undergraduate business program.