DepartmentDepartment of Media, Journalism and Public Relations
Biola AffiliationsEmployee, Faculty

Documents

Degrees

  • Ph.D., Regent University
  • M.A., Biola University
  • B.A., Biola University

Member of

Biography

Carolyn Mae Kim, Ph.D., APR, is an award winning scholar, educator and public relations (PR) professional. She currently serves as an assistant professor at Biola University and she has a background working with global charities and national non-profits, developing creative PR and marketing campaigns. Her research interests include credibility, digital strategy, social media and PR education.

Professor Kim’s research has been published in several journals and her book, Social Media Campaigns, launched in July of 2016. Her research on PR education and social media has also been presented nationally, receiving recognition such as the first place teaching paper award from the Public Relations Division of the Association of Educators in Journalism and Mass Communication in 2015, and third place in 2016. She is an Accredited Public Relations (APR) professional and a speaker who regularly addresses audiences on the topics of social media, credibility and digital communication.

Her teaching has gained national attention, receiving the Ginger Rudeseal Carter Miller Teacher of the Year in 2014 from the Association of Educators in Journalism & Mass Communication (AEJMC) Small Programs Interest Group due to her effective engagement in the classroom and innovative teaching projects. In addition, she was a 2015 Great Ideas for Teacher Competition (GIFT) finalist. Some of the courses she designed include "PR Leadership and Advanced Campaign Design"; "PR Management, Philosophy, and Ethics; Social Media, SEO, and Digital Strategy"; "Journalism & PR Research Methods"; and "Crisis Public Relations."

Maintaining an active role in the profession, Professor Kim has served in numerous leadership roles within the industry. She is the chief research editor for the Institute for Public Relation’s Digital Media Research Center. In addition, she is an active member of the Public Relations Society of America (PRSA) and also engaged with the local Orange County PRSA Chapter, where she served on the board of directors for three years. She has held leadership positions in PRSA’s Educators Academy executive committee, the Association of Educators in Journalism and Mass Communications (AEJMC) Public Relations Division, and AEJMC’s Small Program Interest Group. She was selected by the Arthur W. Page Center as a Legacy Scholar to help develop an online ethics curriculum, worked with the PRSA in creating the online training program for the Certificate in Principles of Public Relations, and served as a co-chair for one of the chapters from the 2017 Commission on Public Relations Education report focusing on standards in public relations programs.

During her time at Biola University, Professor Kim designed and launched the PR major, with the number of students in the program doubling under her leadership. Through her mentorship, an award-winning, student-run firm was launched which received national affiliation within two years. She also worked with the Public Relations Student Society of America (PRSSA) Biola chapter to help them grow from 3 active students to over thirty. In addition, she helped the chapter have an officer serving on the PRSSA National Committee for four consecutive years, a first in Biola University’s history for the program. She also launched a PR honors program, PR Fellows.

Identifying her significant contributions to the profession, the Orange County PRSA Chapter presented her with the Distinguished Service award in 2016. In addition, recognizing of her work to rebuild the PR program at Biola, she received the Award of Excellence at the prestigious Silver Anvil ceremony for the Public Relations Society of America in 2016, as well as a PROTOS award from the Orange County Public Relations Society of America (OC PRSA) in 2015 and the Award of Excellence for Community Relations and Institutional Programs in 2012 from OC PRSA.

Professor Kim received her Ph.D. in communication from Regent University, writing her dissertation on organizational credibility within social media. She received her master's and bachelor's degrees from Biola University.

Affiliations

  • Public Relations Society of America
  • Public Relations Society of America Orange County Chapter
  • Public Relations Society of America Educator's Academy
  • Association for Education in Journalism and Mass Communication
  • Association for Education in Journalism and Mass Communication - Small Programs Interest Group
  • Association for Education in Journalism and Mass Communication - Public Relations Division

Awards

  • Distinguished Service Award Orange County PRSA (2016)
  • Top Teaching Paper Award (3rd) Public Relations Division; AEJMC (2016)
  • Award of Excellence – Silver Anvil Ceremony Public Relations Society of America (2016)
  • PROTOS Award Community Relations/Institutional Program Orange County PRSA (2015)
  • Top Teaching Paper Award (1st) Public Relations Division; AEJMC (2015)
  • Great Ideas for Teacher Competition Finalist “Worth a Thousand Words” AEJMC (2015)
  • Great Ideas for Teacher Competition Finalist “#Competition” AEJMC (2015)
  • Ginger Rudeseal Carter Miller Teacher of the Year Small Programs Interest Group: AEJMC (2014)
  • PR Serving America Award: Second Place Orange County PRSA Community Service Committee PRSA National (2013)
  • Award of Excellence Community Relations/Institutional Programs Orange County PRSA (2012)

Publications (Selected)

Publications

  • “Compassion International & Pinterest: A Case Study” in Waters, R. (Ed) Non-Profit Public Relations. Routledge Research Series. Set to Print by Nov. 2014.
  • Pinterest and ROI: Finding and Mining the Value of a Picture” In PR News’ Measurement Guidebook; Vol. 7. (Rockville, MD: Access Intelligence, LLC, 2013).
  • Get Social Media Plan Right Before a Crisis Hits Your Organization” In PR News’ Crisis Communication Guidebook; Vol. 6. (Rockville, MD: Access Intelligence, LLC, 2013).
  • “Compassion International & Pinterest: A Case Study.” Association of Journalism & Mass Communication Educators National Conference: Public Relations Division. Panel Member. Washington DC. August 8, 2013.
  • “Service Learning: What Faculty Can Learn from the Theory of Coordinated Management of Meaning.” (Summer 2013). Teaching Journalism & Mass Communication. Small Programs Interest Group.
  • Highlight Social ROI Through the Four W’s” In PR News’ PR Measurement Guidebook; Vol. 6 (Rockville, MD: Access Intelligence, LLC, 2012).
  • Skip the Big Brother Approach: 5 Tactics for Social Empowerment” In PR News’ Employee Communications Guidebook; Vol. 3. (Rockville, MD: Access Intelligence, LLC, 2012).
  • 3 Principles to Guide Your Social Media Crisis Communication Strategy” In PR News’ Crisis Communication Guidebook; Vol 5. (Rockville, MD: Access Intelligence, LLC, 2011).
  • Working with Media in a Digital World: 4 Principles for Success” in PR News’ Media Training Guidebook; Vol. 4 3 (Rockville, MD: Access Intelligence, LLC, 2011).

Presentations

  • “The Social Media Cycle” for the Public Relations Society of America Western District Conference. Roundtable Leader. San Diego, CA. March 22, 2014.
  • “Alumni Relations: Connecting and Inspiring Alumni with Social Media.” Christian Alumni Professionals (CAP). Biola University, La Mirada, CA. March 10, 2014.
  • “History, Law & Media Relations in PR.” Orange County Public Relations Society of America APR Course. Orange County, CA.
  • “Connecting People: Social Media Tips, Techniques & Strategies for Business.” Biola Alumni Association. Costa Mesa, CA. February 20, 2014.
  • “The Building Blocks of Social Media.” Gianneschi Summer School for NonProfits. California State University Fullerton. Fullerton, CA. July 17, 2013.
  • “How To Ignite Your Pinterest Boards: Steps to Double Your Engagement & Measure Your ROI.” Biola Digital Conference. Biola University. La Mirada, CA. June 6, 2013.
  • “Super Heroes and Super Brands.” PR Pros Assemble. Cal State Fullerton’s Regional PRSSA Conference. Fullerton, CA. March 16, 2013.
  • “Ethics and Law in Public Relations.” Orange County Public Relations Society of America APR Course. Orange County, CA. February 28, 2013.
  • “Public Relations Research in Program Planning and Evaluation.” Orange County Public Relations Society of America APR Course. Orange County, CA. February 13, 2013.
  • “Social Media and Career Counselors.” Consortium of Liberal Arts and Independent Schools. Biola University. La Mirada, CA. February 9, 2013.
  • “How To Use WASC To Make a Better Biola” Faculty Panel. Biola University’s School of Arts and Sciences Faculty Meeting. Biola University. La Mirada, CA. November 15, 2013.
  • “Careers & Job Hunting: Using Social Media To Enhance Your Personal Brand.” Student Alumni Association. Biola University. La Mirada, CA. October 15, 2013.
  • “Service Learning In Journalism and Mass Communications.” Association of Journalism & Mass Communication Educators National Conference: Small Program Interest Group. Panel Member. Washington DC. August 8, 2013.
  • SEO 201: Getting Technical.” National Religious Broadcasters Convention with Ambassador Advertising: Nashville, TN; March 2011.
  • “Social Media 101: Joining The Conversation.” National Religious Broadcasters Convention with Ambassador Advertising: Nashville, TN; March 2011.
  • “SEO 101: Being Found Online.” National Religious Broadcasters Convention with Ambassador Advertising: Nashville, TN; March 2011.
  • “Social Media Savvy for Non-Profits.” From Grassroots To Global…How OC Nonprofits are Effectively Marketing for Change. OC PRSA’s session in the Cal State University Fullerton Summer School for Non-Profits. July 12, 2012.
  • “Equal Opportunity for All: Tips for Teaching Students with Disabilities” Teaching Panel. AEJMC National Conference, Chicago. August 11, 2012.
  • “Social Media: Friend or Foe?” Student Development. Biola University. La Mirada, CA. October, 24, 2012.
  • “Students Use of Technology in the Classroom: The Use We Approve and the Use We Abhor,” Panel member. Faculty and Student Development, Biola University. La Mirada, CA. November 15, 2012.
  • “Will You Be Found: Search Engine Optimization.” National Religious Broadcasters Convention with Ambassador Advertising: Nashville, TN; February & March 2010.
  • Ambassador Webinar Series: Social Media and SEO. Ambassador Advertising Agency: Irvine, CA; May 2011.
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