DepartmentsPublic Relations
Media, Journalism and Public Relations
Biola AffiliationsEmployee, Faculty

Documents

Degrees

  • Ph.D., Regent University
  • M.A., Biola University
  • B.A., Biola University

Biography

Carolyn Mae Kim is a public relations professional who comes from a background working with global charities and national non-profits, developing creative PR and marketing campaigns. Her specialties include digital strategy, brand development, SEO and social media engagement. She currently is a Biola University faculty member and leads the PR program. Through her mentorship, a student-run firm, 6th Street, was launched and received national affiliation within two years. She also worked with the Public Relations Student Society of America (PRSSA) Biola chapter to help them grow from 3 active students to over thirty, as well as helping two students gain a position on the national e-board for PRSSA. She received the Award of Excellence for Community Relations and Institutional Programs from the Orange County Public Relations Society of America (PRSA) in 2012 for recognition of her work at Biola. Additionally, she received the Ginger Rudeseal Carter Miller Teacher of the Year in 2014 from the Association of Educators in Journalism & Mass Communication (AEJMC) Small Programs Interest Group due to her effective engagement in the classroom and innovative teaching projects. In addition to teaching, she maintains active participation in the world of public relations through her private consulting with small businesses and non-profits as well as her service as a board member for the Orange County PRSA. She is a national speaker who regularly addresses audiences on the topics of social media and digital communication, as well as publishing on the same topics. Carolyn received her PhD in communication from Regent University, writing her dissertation on organizational credibility and public perceptions within social media. She received her MA and BA from Biola University.

When she is not in the classroom or presenting to audiences, she enjoys traveling the world and exploring new cultures with her husband, Ki Yong Kim.

Affiliations

  • Public Relations Society of America
  • Public Relations Society of America Orange County Chapter
  • Public Relations Society of America Educator's Academy
  • Association for Education in Journalism and Mass Communication
  • Association for Education in Journalism and Mass Communication - Small Programs Interest Group
  • Association for Education in Journalism and Mass Communication - Public Relations Division

Awards

  • Distinguished Service Award Orange County PRSA (2016)
  • Top Teaching Paper Award (3rd) Public Relations Division; AEJMC (2016)
  • Award of Excellence – Silver Anvil Ceremony Public Relations Society of America (2016)
  • PROTOS Award Community Relations/Institutional Program Orange County PRSA (2015)
  • Top Teaching Paper Award (1st) Public Relations Division; AEJMC (2015)
  • Great Ideas for Teacher Competition Finalist “Worth a Thousand Words” AEJMC (2015)
  • Great Ideas for Teacher Competition Finalist “#Competition” AEJMC (2015)
  • Ginger Rudeseal Carter Miller Teacher of the Year Small Programs Interest Group: AEJMC (2014)
  • PR Serving America Award: Second Place Orange County PRSA Community Service Committee PRSA National (2013)
  • Award of Excellence Community Relations/Institutional Programs Orange County PRSA (2012)

Publications (Selected)

Publications

  • “Compassion International & Pinterest: A Case Study” in Waters, R. (Ed) Non-Profit Public Relations. Routledge Research Series. Set to Print by Nov. 2014.
  • Pinterest and ROI: Finding and Mining the Value of a Picture” In PR News’ Measurement Guidebook; Vol. 7. (Rockville, MD: Access Intelligence, LLC, 2013).
  • Get Social Media Plan Right Before a Crisis Hits Your Organization” In PR News’ Crisis Communication Guidebook; Vol. 6. (Rockville, MD: Access Intelligence, LLC, 2013).
  • “Compassion International & Pinterest: A Case Study.” Association of Journalism & Mass Communication Educators National Conference: Public Relations Division. Panel Member. Washington DC. August 8, 2013.
  • “Service Learning: What Faculty Can Learn from the Theory of Coordinated Management of Meaning.” (Summer 2013). Teaching Journalism & Mass Communication. Small Programs Interest Group.
  • Highlight Social ROI Through the Four W’s” In PR News’ PR Measurement Guidebook; Vol. 6 (Rockville, MD: Access Intelligence, LLC, 2012).
  • Skip the Big Brother Approach: 5 Tactics for Social Empowerment” In PR News’ Employee Communications Guidebook; Vol. 3. (Rockville, MD: Access Intelligence, LLC, 2012).
  • 3 Principles to Guide Your Social Media Crisis Communication Strategy” In PR News’ Crisis Communication Guidebook; Vol 5. (Rockville, MD: Access Intelligence, LLC, 2011).
  • Working with Media in a Digital World: 4 Principles for Success” in PR News’ Media Training Guidebook; Vol. 4 3 (Rockville, MD: Access Intelligence, LLC, 2011).

Presentations

  • “The Social Media Cycle” for the Public Relations Society of America Western District Conference. Roundtable Leader. San Diego, CA. March 22, 2014.
  • “Alumni Relations: Connecting and Inspiring Alumni with Social Media.” Christian Alumni Professionals (CAP). Biola University, La Mirada, CA. March 10, 2014.
  • “History, Law & Media Relations in PR.” Orange County Public Relations Society of America APR Course. Orange County, CA.
  • “Connecting People: Social Media Tips, Techniques & Strategies for Business.” Biola Alumni Association. Costa Mesa, CA. February 20, 2014.
  • “The Building Blocks of Social Media.” Gianneschi Summer School for NonProfits. California State University Fullerton. Fullerton, CA. July 17, 2013.
  • “How To Ignite Your Pinterest Boards: Steps to Double Your Engagement & Measure Your ROI.” Biola Digital Conference. Biola University. La Mirada, CA. June 6, 2013.
  • “Super Heroes and Super Brands.” PR Pros Assemble. Cal State Fullerton’s Regional PRSSA Conference. Fullerton, CA. March 16, 2013.
  • “Ethics and Law in Public Relations.” Orange County Public Relations Society of America APR Course. Orange County, CA. February 28, 2013.
  • “Public Relations Research in Program Planning and Evaluation.” Orange County Public Relations Society of America APR Course. Orange County, CA. February 13, 2013.
  • “Social Media and Career Counselors.” Consortium of Liberal Arts and Independent Schools. Biola University. La Mirada, CA. February 9, 2013.
  • “How To Use WASC To Make a Better Biola” Faculty Panel. Biola University’s School of Arts and Sciences Faculty Meeting. Biola University. La Mirada, CA. November 15, 2013.
  • “Careers & Job Hunting: Using Social Media To Enhance Your Personal Brand.” Student Alumni Association. Biola University. La Mirada, CA. October 15, 2013.
  • “Service Learning In Journalism and Mass Communications.” Association of Journalism & Mass Communication Educators National Conference: Small Program Interest Group. Panel Member. Washington DC. August 8, 2013.
  • SEO 201: Getting Technical.” National Religious Broadcasters Convention with Ambassador Advertising: Nashville, TN; March 2011.
  • “Social Media 101: Joining The Conversation.” National Religious Broadcasters Convention with Ambassador Advertising: Nashville, TN; March 2011.
  • “SEO 101: Being Found Online.” National Religious Broadcasters Convention with Ambassador Advertising: Nashville, TN; March 2011.
  • “Social Media Savvy for Non-Profits.” From Grassroots To Global…How OC Nonprofits are Effectively Marketing for Change. OC PRSA’s session in the Cal State University Fullerton Summer School for Non-Profits. July 12, 2012.
  • “Equal Opportunity for All: Tips for Teaching Students with Disabilities” Teaching Panel. AEJMC National Conference, Chicago. August 11, 2012.
  • “Social Media: Friend or Foe?” Student Development. Biola University. La Mirada, CA. October, 24, 2012.
  • “Students Use of Technology in the Classroom: The Use We Approve and the Use We Abhor,” Panel member. Faculty and Student Development, Biola University. La Mirada, CA. November 15, 2012.
  • “Will You Be Found: Search Engine Optimization.” National Religious Broadcasters Convention with Ambassador Advertising: Nashville, TN; February & March 2010.
  • Ambassador Webinar Series: Social Media and SEO. Ambassador Advertising Agency: Irvine, CA; May 2011.

Courses

Faculty Member – Biola University August 2011 – Present

  • Shaped the public relations program in the Journalism and Integrated Media department for the School of Arts and Sciences, ultimately launching the emphasis into a major in the 2014-2015 school year and launching four program emphasis in August 2016. During this time, the number of PR students more than doubled within the program.
  • Implemented robust curriculum change, with the goal of a strategic design in education to equip students with core competencies needed in the profession. I was tasked to create program learning outcomes (PLOs), course learning outcomes (CLO), and key assignments in each course to accurately assess student learning.
  • Designed PRime Time, a series of events throughout the academic calendar to help students with academic advising and pre-professional preparation competencies,as well as retention for key student groups within the program.
  • Served as the faculty adviser for the PR student groups including Biola’s PRSSA chapter, turning the chapter from a struggling chapter of three students into a nationally recognized chapter, carefully building networks within the local professional community with the chapter and also helping mentor student-leaders, with one result being Biola’s selection as a regional conference host in 2015.
  • Launched the student run firm, 6th Street, an opportunity for students to gain hands-on opportunities with real-world clients, developing portfolio pieces. Helped the firm gain national affiliation through PRSSA and receive a national award.
  • Initiated the honors program, PR Fellows, which connected students with professional, industry mentors, facilitated the PR Fellows mentoring incoming PR students to create a better culture for new students, and guided the students through original research to present at an academic conference.
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