Overview
Every organization will face a crisis at some point. Understanding how to communicate with your key audiences is critical to successfully navigating a crisis situation. In comparison to the reactive communication habits that many organizations resort to during a crisis, How to Communicate in a Crisis highlights the powerful approach of developing strategic communication before, during, and after a crisis. Join Dr. Carolyn Kim as she guides you through the fundamental principles of Crisis Communication.
During this course, you will learn how to:
- Design and launch a healthy communication environment
- Maintain this healthy communication environment
- Craft a crisis communication strategy plan for your organization
About the Course Author
Carolyn Mae Kim, Ph.D., APR, is an award winning scholar, educator and public relations (PR) professional. She currently serves as an assistant professor at Biola University and she has a background working with global charities and national non-profits, developing creative PR and marketing campaigns. Her research interests include credibility, digital strategy, social media and PR education.
Professor Kim’s research has been published in several journals and her book, Social Media Campaigns, launched in July of 2016. Her research on PR education and social media has also been presented nationally, receiving recognition such as the first place teaching paper award from the Public Relations Division of the Association of Educators in Journalism and Mass Communication in 2015, and third place in 2016. She is an Accredited Public Relations (APR) professional and a speaker who regularly addresses audiences on the topics of social media, credibility and digital communication.
During her time at Biola University, Professor Kim designed and launched the PR major, with the number of students in the program doubling under her leadership. Through her mentorship, an award-winning, student-run firm was launched which received national affiliation within two years. She also worked with the Public Relations Student Society of America (PRSSA) Biola chapter to help them grow from 3 active students to over thirty. In addition, she helped the chapter have an officer serving on the PRSSA National Committee for four consecutive years, a first in Biola University’s history for the program. She also launched a PR honors program, PR Fellows.
Professor Kim received her Ph.D. in communication from Regent University, writing her dissertation on organizational credibility within social media. She received her master's and bachelor's degrees from Biola University.
About the Course Provider
The Department of Public Relations & Strategic Communication is a community of faculty, staff, and students, all committed to the goal of developing leaders who are trained to leverage influence and power in organizations in order to pursue human flourishing and cultural transformation. Our community pursues this goal through a biblically-centered public relations education focused on cultivating leaders equipped with ethical courage, strategic creativity and digital media expertise that facilitates managing communication between organizations and the public in order to build mutually beneficial relationships.
Course FAQ
Each lesson is designed to be completed in 3-4 hours, depending on how deeply you engage with the lectures and the course assignments.
To complete the assignments in this course, you will need to purchase the following books:
1. Crisis Ready: Building an Invincible World in an Uncertain World by Melissa Agnes
2. Ongoing Crisis Communication - Planning, Managing and Responding by W. Timothy Coombs: Communication 3
Since this is a completely self-paced course, you will have no interaction with the professor during this course.
Every organization will face a crisis at some point. Understanding how to communicate with your key audiences is critical to successfully navigating a crisis situation. In comparison to the reactive communication habits that many organizations resort to during a crisis, How to Communicate in a Crisis highlights the powerful approach of developing strategic communication before, during, and after a crisis. Join Dr. Carolyn Kim as she guides you through the fundamental principles of Crisis Communication.
During this course, you will learn how to:
- Design and launch a healthy communication environment
- Maintain this healthy communication environment
- Craft a crisis communication strategy plan for your organization
About the Course Author
Carolyn Mae Kim, Ph.D., APR, is an award winning scholar, educator and public relations (PR) professional. She currently serves as an assistant professor at Biola University and she has a background working with global charities and national non-profits, developing creative PR and marketing campaigns. Her research interests include credibility, digital strategy, social media and PR education.
Professor Kim’s research has been published in several journals and her book, Social Media Campaigns, launched in July of 2016. Her research on PR education and social media has also been presented nationally, receiving recognition such as the first place teaching paper award from the Public Relations Division of the Association of Educators in Journalism and Mass Communication in 2015, and third place in 2016. She is an Accredited Public Relations (APR) professional and a speaker who regularly addresses audiences on the topics of social media, credibility and digital communication.
During her time at Biola University, Professor Kim designed and launched the PR major, with the number of students in the program doubling under her leadership. Through her mentorship, an award-winning, student-run firm was launched which received national affiliation within two years. She also worked with the Public Relations Student Society of America (PRSSA) Biola chapter to help them grow from 3 active students to over thirty. In addition, she helped the chapter have an officer serving on the PRSSA National Committee for four consecutive years, a first in Biola University’s history for the program. She also launched a PR honors program, PR Fellows.
Professor Kim received her Ph.D. in communication from Regent University, writing her dissertation on organizational credibility within social media. She received her master's and bachelor's degrees from Biola University.
About the Course Provider
The Department of Public Relations & Strategic Communication is a community of faculty, staff, and students, all committed to the goal of developing leaders who are trained to leverage influence and power in organizations in order to pursue human flourishing and cultural transformation. Our community pursues this goal through a biblically-centered public relations education focused on cultivating leaders equipped with ethical courage, strategic creativity and digital media expertise that facilitates managing communication between organizations and the public in order to build mutually beneficial relationships.
Syllabus
| Before you can design effective crisis... Overview |
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| Introduction to Crisis Management Video |
| Stakeholder Analysis Assignment Resource |
| Human Dignity and Empathy Lesson 2 |
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| At Biola, we want you to do more than simply... Overview |
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| Human Dignity and Ethics in Crisis Responses Video |
| Assignment: Biblical Themes and Crisis Communication Resource |
| Crisis Preparation Lesson 3 |
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| Now that you are able to clarify what qualifies... Overview |
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| Crisis Preparation Video |
| Crisis Case Study Analysis Essay |
| Enacting a Crisis Plan Lesson 4 |
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| In the last lesson you analyzed how a different... Overview |
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| Crisis Recognition Video |
| Application: Crisis Situation Analysis Activity Resource |
| Communicating During Crisis Lesson 5 |
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| In this final lesson, we will cover the... Overview |
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| Crisis Response Video |
| Application: Crisis Plan and Communication Strategy Resource |
| Recommended Resources Resource |
| Course Evaluation Resource |
Course FAQ
Each lesson is designed to be completed in 3-4 hours, depending on how deeply you engage with the lectures and the course assignments.
To complete the assignments in this course, you will need to purchase the following books:
1. Crisis Ready: Building an Invincible World in an Uncertain World by Melissa Agnes
2. Ongoing Crisis Communication - Planning, Managing and Responding by W. Timothy Coombs: Communication 3
Since this is a completely self-paced course, you will have no interaction with the professor during this course.