Skip to main content

Minor in Public Relations

School of Fine Arts and Communication

Overview

Biola’s public relations minor will provide you with an understanding of the values, philosophy and ethical frameworks that guide the industry of PR. Through courses focused on fundamentals, you'll gain a foundation in understanding the world of public relations, all through the lens of a biblical worldview.


Courses

Note: This list is intended to give you a quick glimpse into the program’s academic offerings, and should not be used as a guide for course selection or academic advising. For official program requirements, see the course catalog.

Courses

Overview of the influence of American media beginning with Journalism in the late 1700s, extending into convergent media of the early 21st century. The course examines the crafting and influence of media messages over time, including print, photo, audio, video, and interactive Web media. The course examines interplay of journalism and public relations over the decades, exploring the roots of, and ethical principles underlying, best practice(s). Students will juxtapose their biblical world-view with ethical decision-making seen in today's national and international media. Grade Mode: A.

A survey course in which students explore the nature and process of public relations process as well as methods and professional issues. Public Relations is conceived as the 'overall umbrella' under which come advertising, marketing, promotion, publicity, employee and community relations, and public affairs. In addition to exploring public relations generally, the class addresses both corporate and not-for-profit organizations as well as religious and mainstream operations. Grade Mode: A.

A course introducing students to digital approaches to design principles and techniques for visually communicating ideas. Fundamental principles of design and elements of line, form, color, texture, value, shape will be resourced in hands-on practice. Creating user-focused experiences on the web and in apps will be integral to the student design development. These digital designers will resource electronic procedures and tools to produce and edit websites and elements for online distribution, including landing pages, banners and ads, and email marketing collateral. They may work with Wordpress and in languages such as HTML5, CSS3 JavaScript. Students will understand and consider accessibility as well as functionality of design and systems. Materials they create, format, illustrate and design will be used for creative concept presentation to clients as well. This is an entry-level course, assuming students have little previous experience with coding, UX/UI, or tools for design which may include the Adobe Suite products. Grade Mode: A.

An introductory course providing students with the media tools and grasp of marketing-related media theory needed for effective digital communications in businesses and organizations. Course content will cover the basic social media platforms and their uses from an organizational standpoint; Search Engine Optimization (SEO) tools and methods; and digital strategy for online advertising, analytics and website user trending. Upon completion, students will be equipped to create digital communication strategies, understanding the platforms and tools available along with methods to measure effectiveness for a variety of audiences. Grade Mode: A.

Public relations is inherently tied to ethics. This course provides a review of common public relations ethical theories, decision making models and applied practices. Students will be challenged to examine ethical dilemmas and situations in order to effectively provide ethical council as a public relations professional. Legacy, or tradition, communication PR ethics as well as digital and social media ethics will be included in this course.Grade Mode: A.

This course is an examination of the legal and global influences that shape public relations. Students will learn core legal frameworks that guide the practice of public relations related to mass media and business. Building on this framework, students will examine organizational principles that are critical for public relations practitioners to understand in order to effectively leverage leadership influence, focusing particularly on the purpose and role of other organizational disciplines like marketing, finance and management in relation to the purpose and role of PR. Finally, students will evaluate global perceptions and practice of public relations in light of political, legal and cultural influences around the globe. Grade Mode: A. 

18
Total Program Credits
Every program at Biola University features rigorous academics, biblically integrated curriculum and vocational preparation.
WSCUC
Accreditation
Biola University is accredited by the WASC Senior College and University Commission. Additional accreditations may apply to specific programs.

You may also be interested in

B.A. in Communication Studies

School of Fine Arts and Communication

B.A. in Journalism and Integrated Media

School of Fine Arts and Communication

B.A. in Public Relations

School of Fine Arts and Communication

Minor in Communication Studies

School of Fine Arts and Communication

Minor in Journalism and Integrated Media

School of Fine Arts and Communication