Course

How to Communicate in a Crisis

School of Fine Arts and Communication

School of Fine Arts and Communication

About the Course Author

Carolyn Mae Kim, Ph.D., APR, is an award winning scholar, educator and public relations (PR) professional. She currently serves as an assistant professor at Biola University and she has a background working with global charities and national non-profits, developing creative PR and marketing campaigns. Her research interests include credibility, digital strategy, social media and PR education.

Professor Kim’s research has been published in several journals and her book, Social Media Campaigns, launched in July of 2016. Her research on PR education and social media has also been presented nationally, receiving recognition such as the first place teaching paper award from the Public Relations Division of the Association of Educators in Journalism and Mass Communication in 2015, and third place in 2016. She is an Accredited Public Relations (APR) professional and a speaker who regularly addresses audiences on the topics of social media, credibility and digital communication.

During her time at Biola University, Professor Kim designed and launched the PR major, with the number of students in the program doubling under her leadership. Through her mentorship, an award-winning, student-run firm was launched which received national affiliation within two years. She also worked with the Public Relations Student Society of America (PRSSA) Biola chapter to help them grow from 3 active students to over thirty. In addition, she helped the chapter have an officer serving on the PRSSA National Committee for four consecutive years, a first in Biola University’s history for the program. She also launched a PR honors program, PR Fellows.

Professor Kim received her Ph.D. in communication from Regent University, writing her dissertation on organizational credibility within social media. She received her master's and bachelor's degrees from Biola University.

About the Course Provider

The Department of Public Relations & Strategic Communication is a community of faculty, staff, and students, all committed to the goal of developing leaders who are trained to leverage influence and power in organizations in order to pursue human flourishing and cultural transformation. Our community pursues this goal through a biblically-centered public relations education focused on cultivating leaders equipped with ethical courage, strategic creativity and digital media expertise that facilitates managing communication between organizations and the public in order to build mutually beneficial relationships.

Learn more about Biola University's Department of Media, Journalism, and Public Relations!