Biola AffiliationsFaculty



  • D.B.A., University of Phoenix
  • M.B.A., Pepperdine University
  • B.A., California State University, Fullerton


Dr. Nick is currently an associate professor of marketing, management and strategy in the Crowell School of Business at Biola University, where he has served since 1995. Nick has facilitated hundreds of courses in a variety of delivery modalities for other universities, including Cal State Fullerton, UC Irvine, the University of Redlands, Azusa Pacific University, the University of Phoenix, Hope International University and Upper Iowa University.

Nick earned his Doctorate of Business Administration degree at the University of Phoenix, has a Presidential Key Executive MBA from Pepperdine University and an undergraduate degree from Cal State Fullerton, (a business degree with a Marketing concentration and a Minor in Economics).

Nick has previously been the president of a media distribution company, the V.P. of Marketing for two of the nation’s largest advertising and promotional firms, the director of operations for LA Cellular, and also worked as the director of customer support for the education and value-added reseller markets for Apple Computer. On a personal note, Nick is married, to his lovely wife Lois, and has two adult children, Jennifer and Nick Jr. The Sherwin family currently lives in La Mirada.

Publications (Selected)

  • The Global Impact of Customer Relationship Marketing. Journal of Global Business Issues (JGBI) Vol. 4, Iss. 2, Summer/Fall 2010.
  • Direct Channel Marketing and Customer Differentiation. Dissertation published by University of Phoenix and ProQuest May 2008.
  • Managerial Ethics, Leadership and Critical Thinking. Journal of Management, Managerial Ethics, vol. 3, Spring 2005.


  • Student Retention in a Downturn Economy. Associated Christian Schools International (ACSI), Anaheim Convention Center, Nov. 2009.
  • Relationship Building to Grow Your Ministry. Children's Christian Ministries Association (CCMA), Sept. 2009.


Undergraduate courses at Biola University:

  • Principles of Management
  • Customer Relationship Management
  • Strategic Management
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