DepartmentCrowell School of Business
Biola AffiliationsFaculty



  • D.B.A., University of Phoenix
  • M.B.A., Pepperdine University
  • B.A., California State University, Fullerton

Member of


Nick Sherwin is currently an Associate Professor of Marketing, Management and Strategy in the Crowell School of Business. He has served at Biola since 1995. Sherwin has facilitated hundreds of courses in the classroom and online over the years for multiple universities, including Cal State Fullerton, UC Irvine, the University of Redlands and Azusa Pacific University, the University of Phoenix, Hope International University and Upper Iowa University.

Sherwin earned his Doctor of Business Administration degree at the University of Phoenix. He has a Presidential Key Executive MBA from Pepperdine University and undergraduate degree from Cal State Fullerton (business with a marketing concentration and a minor in economics).

Sherwin is the President of No Pressure Productions, and has previously been the president of a video distribution company. He was also the V.P. of Marketing of two of the nation’s largest advertising and promotional firms, the Director of Operations for LA Cellular and has worked as the Director of Customer Support for Education and Value Added Reseller markets for Apple Computer.

On a personal note, Sherwin is married to his lovely wife Lois. They reside in La Mirada and have two adult children, Jennifer and Nick Jr.

Publications (Selected)

  • The Global Impact of Customer Relationship Marketing. Journal of Global Business Issues (JGBI) Vol. 4, Iss. 2, Summer/Fall 2010.
  • Direct Channel Marketing and Customer Differentiation. Dissertation published by University of Phoenix and ProQuest May 2008.
  • Managerial Ethics, Leadership and Critical Thinking. Journal of Management, Managerial Ethics, vol. 3, Spring 2005.


  • Student Retention in a Downturn Economy. Associated Christian Schools International (ACSI), Anaheim Convention Center, Nov. 2009.
  • Relationship Building to Grow Your Ministry. Children's Christian Ministries Association (CCMA), Sept. 2009.


Undergraduate courses at Biola University:

  • Principles of Management
  • Customer Relationship Management
  • Strategic Management
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