DepartmentsCrowell School of Business
Undergraduate Business Department
Biola AffiliationsEmployee, Faculty
Office LocationCSB #130

Documents

Degrees

  • Ph.D., Claremont Graduate University
  • M.B.A., Biola University
  • M.A., Loma Linda University
  • B.A., Loma Linda University

Member of

Biography

Dr. Lari Mobley chairs the Crowell School of Business MBA program and teaches in the areas of marketing, advertising and entrepreneurship. Mobley completed her doctorate degree in management with a marketing emphasis, and focused her research on co-creation of value through the lens of generational theory. She also has over 20 years of experience working in advertising, primarily as an account strategist and copywriter. She has also been part of several start-up ventures including an advertising agency, a digital printing firm and a kitchen remodeling company. As a marketing strategist she has worked for clients in the education, health care, technology, retail, and financial services industries. Mobley and her husband both graduated with MBA degrees from Biola, and are the proud parents of three children who are also alumni and students at Biola.

Affiliations

  • American Marketing Association
  • North American Case Research Association

Awards

ADDY Awards:

  • Kitchens & Stone 0:30 television spot (copywriter, creative director)
  • Kitchens & Stone Design Center logo (creative director)
  • Biola University School of Business direct mail campaign (copywriter, creative director)
  • Victoria Gardens Cultural Center promotional brochure (copywriter)
  • Ontario Convention Center direct mail campaign (copywriter)
  • Great Dane Adoption poster campaign - Overall Best of Show, National Silver ADDY (copywriter)
  • The Wilkin Group branding blocks - Overall Best of Show (copywriting)
  • Wilkin Design Group promotional brochure (concept development, copywriting)
  • Desert Regional Medical Center direct mail (production management)
  • Eadie and Payne corporate brochure (concept development, copywriting)

Academic Awards:

  • Dean's List, Loma Linda University, 1982-1986
  • Who's Who Among Students in American Universities and Colleges, 1985

Presentations

"'Help! I'm a Senior. Get Me Out of Here': A Study of Satisfaction/Maintenance Factors in Higher Education Correlated to Class Standing" (Mustang Academic Conference, Las Vegas, NV, Feb. 2013. Co-presented with Doug Lainson.)

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