Associate Professor of Marketing
Dr. Lari Mobley chairs the Crowell School of Business MBA program and teaches in the areas of marketing, advertising and entrepreneurship. Mobley completed her doctorate degree in management with a marketing emphasis, and focused her research on co-creation of value through the lens of generational theory. She also has over 20 years of experience working in advertising, primarily as an account strategist and copywriter. She has also been part of several start-up ventures including an advertising agency, a digital printing firm and a kitchen remodeling company. As a marketing strategist she has worked for clients in the education, health care, technology, retail, and financial services industries. Mobley and her husband both graduated with MBA degrees from Biola, and are the proud parents of three children who are also alumni and students at Biola.
"'Help! I'm a Senior. Get Me Out of Here': A Study of Satisfaction/Maintenance Factors in Higher Education Correlated to Class Standing" (Mustang Academic Conference, Las Vegas, NV, Feb. 2013. Co-presented with Doug Lainson.)