Enrollment, Marketing and Communications Vision
To be the preeminent enrollment, marketing and communications team in higher education — recognized for our innovative drive, collaborative spirit, strategic execution, industry-leading results and five-star customer service — to maximize Biola University’s impact on the world for Jesus Christ.
We will do this by:
- Building enthusiastic awareness of Biola to prospective students and families in order to recruit qualified, well-matched and diverse populations through: executing data-driven recruitment plans and world-class campus visit experiences; developing quality pathway programs that connect the community to Biola and support the cultivation of long-term relationships with schools, churches and other relevant audiences; advocating for emerging populations such as graduate, international, PTUG, online, transfer and students of color; strategically providing financial aid to increase affordability and delivering quality counseling and aid to help streamline the financial aid process for new and continuing students; utilizing data and managing systems to implement efficient enrollment processes and creating accurate and timely reports by applying data science to forecast enrollment.
- Providing trusted, strategic counsel that leads the university to achieve its goals through: building Biola’s brand; offering world-class client service; providing research-based insights that inform decision-making; implementing successful advertising solutions; crafting direct marketing that drives action; and creating excellent content and design that is relevant and engaging.
- Positioning Biola as a leader in higher education using strategic internal and external communication to build mutually beneficial, lifelong relationships with the institution’s stakeholders through inimitable storytelling, unforgettable in-person events and amazing service that exceeds expectations — ultimately creating raving fans of Biola.