The Marketing major is designed to equip students with a high level of competency
in today's competitive marketplace. Emphasis is on advanced, practical techniques
utilizing real-world situations. The Marketing concentration prepares 
the
student for a number of careers involving the strategic marketing of a wide
range of products and services, including:
- Marketing Management, Marketing Research, Consumer Behavior
- Non-Profit Marketing, Promotion/Advertising, Business to Business Sales
- International Marketing, Small Business Marketing
Marketing courses include:
BUSN 230 Introduction to Marketing
BUSN 332 Marketing for Non-Profit Organizations
BUSN 337 Direct Marketing
BUSN 432 Marketing Research
BUSN 433 Marketing Decision Making
BUSN 434 Global Marketing Management
BUSN 435 Business to Business Marketing
BUSN 453 Seminar in Marketing Technologies
Marketing Courses
BUSN230 Introduction to Marketing
Units: 3.0
School: Undergraduate School
Course Description: Introduction to the basic elements of modern marketing
including the study of the marketing environment framework, target market, market
segmentation, marketing ethics, and the marketing mix variables of product,
promotion, price, public relations, and place/distribution. Prerequisite: 190
or consent.
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BUSN332 Marketing for Non-Profit Organizations
Units: 3.0
School: Undergraduate School
Course Description: Examination and evaluation of the principles of basic
marketing as applied to the non-profit sector. Philosophy of non-profit marketing
and its practical application will be utilized through individual student projects.
Specific marketing strategies will relate to churches, social service organizations,
foundations and other designated non-profit organizations. Prerequisite: 230.
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BUSN337 Direct Marketing
Units: 3.0
School: Undergraduate School
Course Description: A practical approach to examining the value and
strategies of Direct Marketing. Focus is beyond just product awareness, but
instead will examine activities that seek a direct response from the respondent.
Discuss various combinations of promotion strategies that help organizations
identify new customers and also enhance relationships with existing ones. Prerequisite:
230.
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BUSN432 Marketing Research
Units: 3.0
School: Undergraduate School
Course Description: Understanding the role of marketing research in
management decision making. Project approach to the marketing search process
of secondary research, focus groups and survey preparation, collection and analysis.
Preparation of written research reports. Prerequisites: 190, 220.
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BUSN433 Marketing Decision Making
Units: 3.0
School: Undergraduate School
Course Description: As the capstone course for marketing majors, emphasis
will be placed on re-examining the entire marketing decision process through
the utilization of marketing case analysis. There will also be focus on career
preparation such as choosing an industry, developing a resume and sharpening
interviewing skills. Prerequisites: 230, 331, 332, 334, 431, 432, 435 or consent.
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BUSN434 Global Marketing Management
Units: 3.0
School: Undergraduate School
Course Description: Focus on the formulation of global marketing strategies.
Presents a conceptual overview of the world market environment. The manager’s
perspective in the fields of international business is analyzed. At the completion
of the course, students should be able to plan and implement an integrated,
international marketing strategy which is driven by their analysis of, and adaptation
to the remote and changing external environment. Prerequisite: 230.
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BUSN435 Business to Business Marketing
Units: 3.0
School: Undergraduate School
Course Description: A practical approach to understanding and implementing
marketing strategies as applied to the business to business sector. Special
attention will be given to examination of various marketing employment positions
including analysis of the following subjects: purchasing, negotiating, marketing
research, market segmentation, personal selling, sales management, promotion
and ethics in the business to business marketing environment. Prerequisite:
230.
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BUSN453 Seminar in Marketing Technologies
Units:1.0 - 3.0
School: Undergraduate School
Course Description: Purpose of course is to learn and immediately apply practical technological skills
that are necessary in today's rapidly changing environment. Individual units satisfied by five-week modules. Topcs
may include: web page development, internet marketing and computer graphics. Prerequisite:
220, 230.
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